ABOUT BAKING COACH®
Baking Coach is a Baking Entertainment Company. We offer Baking Activity Kits and delicious ready-eat baked cookies using our own special recipes. We also provide in-person baking and cake decorating workshops, private lessons, and private baking or cooking events in Long Island, and the surrounding areas.
Baking Coach creates unique Baking Activity Kits, including our Patent-Pending Edible Cookie Dough Baking Activity Kits in 6 fab flavors: Chocolate Chip, Oatmeal Raisin, Birthday Sprinkle, Double Chocolate, Cinnamon Swirl, and Peanut Butter. Our Baking Activity Kits include most pre-measured ingredients to get your bake on, and all come with a link to a video where the Baking Coach will walk you step-by-step through the process. Unlike other baking kits, you still get to enjoy the baking process but we cut to the good parts by eliminating a lot of the measuring, guessing, and kitchen mess!
Baking Coach believes that the best ingredients, environment, and creativity are all part of the perfect recipe. We intentionally seek out the highest quality ingredients for our products.
OUR MISSION
INCLUSIVE BAKING KITS FOR AN INCLUSIVE WORKFORCE
Baking Coach® provides inclusive Baking Activity Kits for all learning styles. Our goal is to make the joy of baking accessible to everyone. With the combination of our Baking Activity Kits and How-to Videos, we’ve made it possible to learn in your own kitchen!
The Baking Coach® also support those who are differently-abled by providing employment opportunities.
ABOUT LISA BASINI
Photos courtesy of Nick Esposito of Greater Long Island
"I am a first-generation American. My mother and father were from the island of Malta. It’s one thing to be first-generation, but it’s an entirely different experience when no one has ever heard of your country.
I’m not going to lie — it was actually very cool, and it still is to this day. I learned simple baking and cooking from my Grandma, and more advanced baking from my Aunt Paula. My love for food comes from my mom and dad. Boy, did they love to eat... but don’t we all?
Baking is my best friend. It’s always been there for me — through the good times and the bad. It also helped me improve my reading, math skills, and time management. I struggled with reading, but my passion for baking — and reading recipes — helped me succeed in all my core subjects. The more I baked, the more I learned. I especially loved baking from the Better Homes and Gardens red checkered cookbook — it was my favorite!
But unfortunately, the more I baked, the more I destroyed my mother’s kitchen. She loved what I made, but didn’t love the mess. One day, she’d had enough and told me, “If you make another mess, you’ll never bake in my kitchen again.”
What she didn’t know was — on that day, Baking Coach was born.
I started eliminating bowls, shortening steps, creating my own recipes, and streamlining the baking process. My baking got better — and it became mess-free. My mother and father were my biggest fans and loved everything that came out of the oven.
One of my favorites was cookie dough. My mom would buy the Pillsbury cookie dough and say, “It tastes better uncooked — let’s not bother baking these.” And I said, “Wow, Mom, you’re on to something here!”
When it came time to create a product, I knew I wanted to offer a fun, mess-free, all-inclusive baking experience.
My own learning disabilities led me on this journey, and I wanted it to be for everyone, not just some. That’s why I employ individuals of all abilities, provide video instruction with ASL, and can include braille when needed.
I feel deeply connected to the differently abled community for many reasons.
First, I struggled with my own learning abilities. Second, my mother never fully developed fluency in English and suffered a traumatic injury during World War II that changed her life. And third, my son was diagnosed with autism at 18 months.
Today, I continue to provide baking workshops and kits to people of all abilities. In addition, I founded a 501(c)(3) organization called Recipes 4 Learning, Inc., which provides job skills training to differently abled adults. I also had the privilege of writing recipes and food styling for “Domino Sugar” for many years and developed a third company called Bake with Style, Inc. which provides recipe-writing and food-styling services, and have a certification in Pastry Arts from the Culinary Academy in Syossett, NY."
NOTEWORTHY ACHIEVEMENTS
LISA BASINI IS A 2024 GRADUATE OF THE GOLDMAN SACHS 10,000 SMALL BUSINESSES ENTREPRENEURIAL COURSE .
With a curriculum designed by Babson College, the nation’s top-ranked school for entrepreneurship, the Goldman Sachs 10,000 Small Businesses Course is given on a scholarship basis to qualifying applicants. It is an intensive multi-week business education program with like-minded small business owners who receive one-on-one business advice while learning valuable skills to help grow a business. The program is funded by The Goldman Sachs Foundation. LEARN MORE.
LISA BASINI, FIRST PLACE WINNER OF 60th ANNIVERSARY OF SCORE PITCH COMPETITION, LEARN MORE.
"Bellport, NY - August 28th, 2024 - - Last night in Philadelphia, PA, 10 incredible entrepreneurs competed for $35k in prizes in the first of FIVE pitch competitions as part of the organization, SCORE. Baking Coach founder, Lisa Basini won first place in the competition taking home the grand prize grant of $20,000. SCORE positively impacts communities, local businesses and the national economy by providing free, expert mentoring and educational resources to help entrepreneurs start and grow their businesses."
BAKING COACH MEDIA
The Baking Coach® has been featured numerous times throughout the years in Newsday, and Lisa Basini has a monthly recipe feature in ET Magazine (www.etweekmedia.com). She’s also been interviewed on NBC News and News 12 Long Island, along with other media features. For media opportunities, please contact Lisa Basini at: lisa@bakingcoach.com.
BAKING COACH CONTACT INFORMATION
Address: 10 Farber Drive, Bellport, NY 11713 (Located in Bellport Outlets)
Phone: (631) 543-8608
Email: thebakingcoach@gmail.com
