One week ago the Owner and CEO of The Baking Coach was featured in Long Island's local newsite, Newsday in their "Faces of Long Island" feature!
Basini goes back to her own childhood to recount to Newsday how she found her love of Baking. She states "I struggled in school. Reading was extremely hard for me, and my mom couldn’t help me because she was learning the language at the time. I always had a love of baking from my mom, grandma and aunt. Baking became an escape". With each recipe she would make, it helped her reading skills develop and become even stronger. However, like any parent, Basini was met with an ultimatum if she left her parents kitchen messy one more time. She knew she just had to find a way to continue her love of baking with a mess free kitchen.
30 years later, Basini took what she learned from creating mess-free recipes and decided to create a business plan for it. Introducing the Baking Coach! "I created Baking Coach in 2005 to share my love, passion and recipes of baking with the world.", Basini tells as she continues to explain the start of her company The Baking Coach.
Today, the Baking Coach is operated out of Bellport, NY. We call ourselves a Learning Kitchen, because we believe that no matter your abilities, everyone should be able to make cookies! Our products range from bags teaching how to make edible cookie dough with our Chocolate Chip Cookie Baking Activity Bags to all of your classic baked goods like pretzels, brownies, cheesecake and more! members We teach in person workshops in our state of art kitchen in Bellport, NY and teach virtually through our video instructions on our Baking Activity Kits. We are creating Inclusive Baking Activity Bags for an Inclusive Workforce. The Baking Coach is on a mission to provide job training skills and jobs to the differently abled community. Right now 40% of the workforce at The Baking Coach is in the Differently Abled community. Learn more about our inclusive journey at bakingcoach.com/about.
Basini ends off with telling "Faces of Long Island" this one piece of advice for starting a business, "I started Baking Coach with $1,000. You do not need to have a lot of money to follow your dreams. It’s just a matter of believing in yourself.”
You can read more of Lisa Basini's feature on "Faces of LI" at https://www.instagram.com/ and see more Faces of Long Island at https://facesoflongisland.newsday.com/.
